Michael Keara (aka @useradvocate) has over 20 years of experience in software development and UX strategy. In the last 10 years he has been dedicated to web-related projects with a specialization in the Drupal platform. Combining his UX and development skills positions him perfectly for identifying and implementing opportunities to make content management and site administration tasks intuitive and effective. With a background in Fine Arts, Michael is an innovative problem solver with a deep appreciation for elegant design in both code and graphics.

Conchita is a former IT specialist turned entrepreneur and production coordinator. Her experience in IT helping people who have difficulty using computers gives her a natural affinity for the goals of The User Advocate Group - to build painless websites! As Production Coordinator she liaises with clients to help identify their requirements and web strategy goals.